Computer Engineer Barbie

But in a world where the hoodie is the new powersuit, Computer Engineer Barbie doesn't own a single one.

Forbes.com: News The ForbesWoman Files 2011

Susan O'Doherty April 18, 2010 10: 44 pm reports in The Wall Street Journal that, thanks in large part to a viral campaign by female computer engineers, Computer Engineer Barbie will be one of two new models in Mattel's "I Can Be ..." line.

Inside Higher Ed 2010

Because this popular vote went to Computer Engineer Barbie, Mattel couldn't resist but to reward Barbie with a 126h career choice as well.

Chip Chick 2010

Mattel also claims Computer Engineer Barbie "inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders."

About.com Tech Careers 2010

It seems that voting for a Computer Engineer Barbie became viral amongst female engineers and other women in the tech industry, so much so, that many, many votes also poured in for a Computer Engineer career for Barbie.

Chip Chick 2010

As one "computer nerd" quoted in the article put it, "There is a perception that an interest in math, science and computers means being socially awkward and boring and sacrificing the opportunity to be creative and fun," and perhaps the availability of an adorable, pink-clad Computer Engineer Barbie will help to alter that perception, and not place added pressure on girls to be brilliant, successful AND sexy and "feminine."

Inside Higher Ed 2010

It seems that voting for a Computer Engineer Barbie became viral amongst female engineers and other women in the tech industry, so much so, that many, many votes also poured in for a Computer Engineer career for Barbie.

Chip Chick Chip Chick 2010

Susan O'Doherty April 18, 2010 10: 44 pm reports in The Wall Street Journal that, thanks in large part to a viral campaign by female computer engineers, Computer Engineer Barbie will be one of two new models in Mattel's "I Can Be ..." line.

Inside Higher Ed 2010

As one "computer nerd" quoted in the article put it, "There is a perception that an interest in math, science and computers means being socially awkward and boring and sacrificing the opportunity to be creative and fun," and perhaps the availability of an adorable, pink-clad Computer Engineer Barbie will help to alter that perception, and not place added pressure on girls to be brilliant, successful AND sexy and "feminine."

Inside Higher Ed 2010

So Computer Engineer Barbie, outfitted with Bluetooth, leggings, and a T-shirt decorated with binary code, will be hitting stores in the fall.

Yahoo! Buzz Log 2010